A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management. Please refer to the job advert for further information.
Senior Executive - Marketing | Colombo
John Keells CG Auto Private Ltd (JKCG) is a John Keells Group company, Sri Lanka's largest conglomerate listed on the Colombo Stock Exchange. With an operating history of over 150 years, the John Keells Group is present in 7 industry sectors, namely Leisure, Property, Transportation, Consumer Food, Retail, Financial Services and IT & Plantations. John Keells CG Auto is the official distributor of BYD passenger vehicles, parts and services in Sri Lanka.
BYD, a global powerhouse, secured the position as the Global number one New Energy Vehicles (NEV) sales in 2022 and 2023 is committed towards sustainable transportation solutions.
What you need to do
- Development of marketing strategies for the BTL activities for the business.
- Brand adherence on promotional activations.
- Ensure a structured BTL plan for the business with innovative concepts.
- Development and execution of BTL and trade promotions.
- Performance review of the BTL activities and promotions.
What you need
- A Postgraduate Diploma in Marketing from CIM UK, or completed 2 parts of the given, or Degree in Marketing or Business Management.
- 3 years of experience in marketing position and has executed BTL campaigns and events.
- Strong interpersonal and communication skills. Fluency in three languages will be an added benefit.
- Demonstrates inventive thinking and excellent negotiating skills.
- Strong decision-making skills and ability to meet timelines.
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