2-4 years of experience in digital marketing, content creation, or brand management - preferably in a B2B technology or cybersecurity environment. Please refer to the job advert for further information.
Marketing & Digital Media Executive | Colombo 05
Location: Colombo 05, Sri Lanka | On-site
Department: Marketing & Communications
Reports To: Management
Employment Type: Full-time
About Nova Corp
Nova Corp (Pvt) Ltd is a leading Managed Security Services Provider (MSSP) and Microsoft Solutions Partner headquartered in Colombo, Sri Lanka. We deliver world-class IT solutions spanning IT infrastructure, advanced cloud platforms, cybersecurity, ERP, and software development — serving businesses across Sri Lanka, Cambodia, Australia, Canada, and North America.
At Nova Corp, we are more than a technology provider — we are a trusted partner dedicated to building the foundation for innovation and excellence. Our mission is to lead the future of technology through exceptional service, strategic partnerships, and pioneering solutions. We are in active growth mode across APAC, the Middle East, the US, and Canada, and we are looking for a sharp, commercially-minded Marketing & Digital Media Executive to lead this charge.
About the Role
We are looking for a dynamic, camera-ready Marketing & Digital Media Executive to drive Nova Corp's brand presence across digital channels in multiple regions. This is a hands-on, solo marketing role — you will own the content strategy, run paid campaigns, manage vendors, appear on camera, and represent our brand in front of real audiences. You will work closely with the sales and technical teams to align marketing activities with business objectives, ensuring brand consistency across all digital touchpoints.
Key Responsibilities
Campaign & Advertising
- Plan and execute digital marketing campaigns to promote managed security and infrastructure services across LinkedIn, Meta, Google, TikTok, and other relevant platforms
- Own and manage the assigned digital advertising budget with accountability for spend efficiency and ROI
- Monitor campaign performance using Google Analytics, Meta Business Suite, LinkedIn Insights, and TikTok Analytics
- Prepare regular reports on campaign effectiveness and recommend data-driven improvements
- Optimise campaigns continuously through A/B testing, audience refinement, and performance analysis
Content Creation & Brand
- Create and manage content calendars for social media, blog, video, and email channels across all target regions
- Appear on camera for brand videos, reels, TikTok content, thought leadership pieces, and LinkedIn Lives
- Handle photography and basic videography for content shoots; coordinate with freelancers and vendors when needed
- Write compelling copy for social posts, blog articles, LinkedIn articles, email newsletters, landing pages, and marketing collateral
- Create and optimise web content for Nova Corp's website, blogs, and campaign landing pages
- Maintain a consistent brand voice and visual identity across all platforms and regions
- Develop messaging that clearly communicates Nova Corp's cybersecurity and infrastructure services to B2B audiences
Community & Events
- Build and grow Nova Corp's LinkedIn, TikTok, and broader social media community across target markets
- Represent Nova Corp at industry events, webinars, and client-facing engagements
- Manage WhatsApp Business campaigns and messaging for local and regional market engagement
Digital Infrastructure & Collaboration
- Manage the Nova Corp website, SEO best practices, and email marketing activities
- Work with CRM and marketing automation tools (Odoo Marketing, Mailchimp, or equivalent)
- Collaborate with the BD and technical teams to align marketing activities with business development objectives and service offerings
- Coordinate with internal teams to develop campaign messaging that accurately reflects Nova Corp's services
- Ensure all content goes through the defined approval process before publishing
Qualifications & Requirements
Education
- Bachelor's degree or equivalent experience in Marketing, Communications, Business, or a related field
Experience & Skills
- 2-4 years of experience in digital marketing, content creation, or brand management — preferably in a B2B technology or cybersecurity environment
- Strong campaign planning and execution skills with a solid understanding of B2B technology or cybersecurity markets
- Proven track record running paid ad campaigns — Meta Ads, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager
- Hands-on experience with web analytics tools (Google Analytics or similar) to track performance and inform optimisation decisions
- Proficiency in web content writing — concise, well-structured content for websites, blogs, and landing pages
- Skilled in video content creation, reels, short-form storytelling, and basic videography/photography
- Proficiency with content tools such as Canva, Adobe Suite, CapCut, or similar
- Strong copywriting ability — social posts, blog content, email newsletters, and long-form articles
- Familiarity with SEO best practices and digital advertising platforms
- Experience with CRM or marketing automation platforms (Odoo, HubSpot, Mailchimp, or equivalent) is advantageous
- Experience managing digital ad budgets and reporting on spend performance
Personal Qualities
- Strong on-camera presence — confident, articulate, and presentable
- Excellent written and spoken English; ability to create clear, engaging messages for diverse audiences
- Effective communicator who can collaborate across sales, technical, and leadership teams
- Self-starter who can operate independently, manage vendors, and handle multiple projects in a fast-paced environment
- Creative thinker with strong attention to detail and commitment to brand consistency
- Ability to meet deadlines and manage competing priorities without close supervision
- Willingness to travel for events and client engagements when required
Performance Expectations (First 6 Months)
- Demonstrate consistent and growing Nova Corp brand presence across LinkedIn, TikTok, and other active platforms
- Run active, well-structured paid campaigns that generate measurable awareness and inbound interest in Nova Corp's services
- Maintain a steady cadence of high-quality content that reflects Nova Corp's brand voice and resonates with target B2B audiences
- Deliver clear and actionable marketing performance reports that inform ongoing strategy and budget decisions
- Actively support the BD team with campaign-driven lead generation that contributes to the sales pipeline
- Keep Nova Corp's website, landing pages, and digital channels consistently current, optimised, and on-brand
What You Will Get
- Competitive salary based on experience
- Opportunity to build and own Nova Corp's entire brand voice and marketing function across multiple international markets
- Equipment provided — camera, lighting, and audio setup for content production
- Exposure to a regional tech group operating across Sri Lanka, APAC, the Middle East, and North America
- A fast-moving, entrepreneurial environment where your work is seen and valued
- Direct reporting to the Management with full creative ownership of the marketing function
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Nova Corp (Pvt) Ltd | 425/3-1/1 Thimbirigasyaya Road, Colombo 05, Sri Lanka