3+ years in Digital Marketing / Performance Marketing. Please refer to the job advert for further information.
Senior Executive – Digital Marketing | Hybrid
One of our client is seeking a highly strategic, performance-driven Lead – Digital Marketing to drive growth, protect brand reputation, and lead digital execution across platforms including Meta (Facebook & Instagram) and TikTok.
This role goes beyond campaign management — it requires ownership of full-funnel performance marketing, digital brand voice and online reputation protection. The ideal candidate combines analytical strength, creative execution, and strong leadership under pressure.
Core Responsibilities
Digital Strategy & Performance Leadership
- Develop and execute digital marketing strategies for company's products, services and ongoing campaigns.
- Build structured funnel systems (Cold → Warm → Hot audiences).
- Allocate and optimize monthly budgets across paid and organic channels.
- Drive measurable results: ROAS, CPA, CTR, conversions, and revenue growth.
- Identify scaling opportunities and implement structured optimization frameworks.
- Adjust strategy proactively if performance drops below target.
Paid Media & Campaign Optimization
- Manage and optimize campaigns via Meta Ads Manager and TikTok Ads Manager.
- Conduct A/B testing (creatives, audiences, placements, copy).
- Implement clear kill metrics for underperforming ad sets.
- Optimize campaigns based on data insights, not assumptions.
- Monitor daily performance and reallocate budget dynamically.
Content & Creative Strategy
- Develop and create platform-specific contents.
- Create high-converting hooks, scripts, and short-form video concepts.
- Establish and maintain 4–5 strong content pillars.
- Balance brand-building with performance-driven messaging.
- Oversee visual direction and ensure consistent brand identity.
Reputation Management & Brand Protection
- The Senior Executive – Digital Marketing will serve as the digital guardian of the company’s brand.
Key Responsibilities:
- Act as the official voice of the brand on social media.
- Monitor brand mentions, comments, tags, and public discussions.
- Respond to negative comments professionally while defending company integrity.
- Handle complaints and escalate sensitive issues appropriately.
- Manage PR-sensitive situations within the first 24 hours.
- Develop a crisis response framework for viral or reputational threats.
- Coordinate internally with management and customer service during public issues.
- Ensure all communication remains on-brand, respectful, and solution-oriented.
- Monitor online sentiment and report recurring patterns of feedback.
- Protect confidential performance data and internal strategy information.
Influencer & External Partner Management
- Identify and vet influencers aligned with brand and audience.
- Negotiate deliverables, timelines, compensation, and performance expectations.
- Manage influencer content quality and ROI tracking.
- Coordinate with agencies to ensure alignment with brand and campaign objectives.
- Evaluate agency performance and hold partners accountable.
SEO & Website Content Strategy
- Plan and publish optimized blog and website content.
- Implement keyword research and on-page SEO strategy.
- Improve search visibility and organic traffic.
- Align SEO with overall digital acquisition goals.
Data, Analytics & Reporting
- Define KPIs aligned with business objectives.
- Provide weekly/monthly performance reports.
- Track sentiment metrics and reputation indicators.
- Present actionable insights and optimization recommendations.
- Forecast performance scenarios and budget outcomes.
Operational &Responsibilities
- Maintain structured social media content calendar.
- Coordinate campaigns across teams.
- Stay updated on algorithm changes and digital trends.
- Be available for urgent response situations (including occasional evenings/weekends if required).
- Demonstrate high ownership and accountability.
Required Experience & Skills
- 3+ years in Digital Marketing / Performance Marketing.
- Proven success managing Meta, Instagram and TikTok paid campaigns.
- Demonstrated experience achieving high ROAS campaigns.
- Experience managing monthly advertising budgets.
- Strong analytical mindset with performance-first thinking.
- Experience in:
- Meta Ads Manager
- TikTok Ads Manager
- SEO strategy
- Influencer marketing
- Crisis communication handling
- Ability to remain calm and strategic under public pressure.
- Strong written communication and brand voice control.
Key Performance Indicators (KPIs)
- ROAS & Revenue Growth
- CPA & Cost Efficiency
- Conversion Volume
- Engagement Rate Growth
- Brand Sentiment Score
- Response Time to Public Issues
- Influencer ROI
- Organic Traffic Growth (SEO)
- Content Performance Metrics
Ideal Candidate Profile
- Highly accountable and performance-driven.
- Strategic thinker with execution discipline.
- Strong crisis management capability.
- Professional and diplomatic communicator.
- Comfortable in high-pressure, results-oriented environments.
- Discreet and trustworthy with confidential data.
- Experience and proficiency in Adobe Photoshop, Illustrator, Adobe Creative Suite, Canva and Capcut
Gross Package - Rs 100,000/-
Work Mode: Hybrid
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