We are looking for a driven Marketing Executive who combines creative marketing ability with understanding of technology. You will be the face of our services unit to prospective clients, owning the full journey from campaign to closed deal.
Marketing Executive - Technical Sales & Business Development
About the Role
Driven Marketing Executive who combines creative marketing ability with good understanding of technology. You will be the face of HT Works Services unit to prospective clients, owning the full journey from campaign to closed deal.
Key Responsibilities
- Plan and execute digital marketing campaigns (social media, email, LinkedIn, paid ads) to generate qualified leads for custom development projects.
- Identify and pursue new business opportunities in both the Sri Lankan and international markets, particularly targeting SMEs and startups requiring custom web and software solutions.
- Engage with prospective clients to understand their requirements, clearly articulate HT Works' service offerings, and prepare compelling proposals or capability presentations.
- Manage and nurture the sales pipeline, from initial outreach through to contract sign-off, maintaining accurate records in CRM tools.
- Collaborate with the internal team on branding, portfolio presentation, and case studies to support sales collateral.
Requirements
Experience & Education
- 2+ years of experience in a marketing, business development, or sales role — preferably within the IT, software, or digital services industry.
- Exposure to or understanding of web development, software integrations, APIs, or SaaS products is strongly preferred.
- A degree in Marketing, Business, IT, or a related field is an advantage.
Skills & Competencies
- Proven ability to generate leads and close deals in B2B environments
- Proficiency in digital marketing channels — LinkedIn, Google Ads, Meta, and email marketing platforms.
- Strong written and verbal communication skills in English; ability to write clear, persuasive copy.
- Comfortable discussing technical concepts such as web development stacks, CMS platforms, REST APIs, or e-commerce integrations at a high level.
- Self-motivated with strong organisational skills and the ability to manage multiple deals simultaneously.
- Experience with CRM or project management tools is a plus.
What We Offer
- Competitive base salary with a performance-based commission structure tied to project wins.
- Opportunity to work with a growing technology company and shape the commercial direction of a new service line.
- Flexible working arrangements based in Sri Lanka with exposure to international client engagements.
- A collaborative, technical team environment where your ideas are valued.
PLEASE CLICK THE APPLY BUTTON TO SEND YOUR CV VIA XPRESSJOBS