Minimum 5 years of hands-on experience in digital marketing or marketing operations, preferably within a SaaS or B2B environment. Please refer to the job advert for further information.
WE ARE HIRING
Marketing Operations Specialist | Remote
We are seeking a highly organized and data-driven Marketing Operations Specialist to support our marketing team by managing outbound lead generation, CRM operations, and marketing automation. This role is ideal for someone who enjoys working with data, optimizing processes, and leveraging AI-powered tools to improve marketing performance.
Key Responsibilities
Outbound Lead Generation
- Build high-quality, targeted prospect lists based on ideal customer profiles (ICPs).
- Research, enrich, and verify prospect data to ensure accuracy.
- Create and manage outbound email campaigns and nurturing sequences.
- Monitor campaign performance, including lead quality, reply rates, conversions, and pipeline growth.
- Continuously test and optimize lead lists, messaging, and outreach strategies.
CRM & Marketing Operations
- Maintain CRM data accuracy through regular data cleaning, deduplication, and segmentation.
- Ensure proper lead routing and database management.
- Build and manage email campaigns, automated workflows, and lead nurturing programs.
- Support lifecycle marketing initiatives, onboarding campaigns, promotional emails, and internal automation.
- Generate reports on campaign performance, CRM health, attribution, and marketing insights.
Requirements
- Minimum 5 years of hands-on experience in digital marketing or marketing operations, preferably within a SaaS or B2B environment.
- Strong experience with CRM platforms (such as HubSpot or similar).
- Experience with marketing automation tools and workflow creation.
- Proficiency with AI-powered sales and marketing tools such as Clay, Apollo, Claude, Instantly, or similar platforms.
- Experience creating and managing outbound email campaigns.
- Strong analytical skills with the ability to interpret marketing data and optimize performance.
- Excellent attention to detail and commitment to maintaining high-quality data.
- Fast learner who is comfortable adopting new technologies and Al-driven solutions.
- Strong communication, organizational, and time management skills.
- Ability to work independently while managing multiple priorities in a fast-paced environment.
Preferred Skills
- Experience with lead scoring, lifecycle marketing, and CRM reporting.
- Knowledge of marketing attribution and funnel performance analysis.
- Familiarity with email deliverability best practices and campaign optimization.
If you're passionate about marketing operations, data accuracy, automation, and driving measurable marketing results, we'd love to hear from you.
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