Minimum 2 years' experience in an FMCG Sales Executive or similar sales role or 5 years' experience in a fast-paced sales environment. Please refer to the job advert for further information.
Softlogic Retail (Pvt) Ltd, a fully owned subsidiary of Softlogic Holdings PLC, is a leading partner for many of the world's leading Consumer Electronics and Furniture Brands in Sri Lanka. Softlogic's extensive retail and distribution network comprising of over 230 showrooms located islandwide has made its retail chain a natural choice for customers in Sri Lanka. Softlogic Retail has an enviable range of international brands in its portfolio such as Panasonic, Samsung, Dell, Candy, Nokia, Apple, Acer, Xerox to name but a few and also carries its own private label brands such as Softlogic Prizm, MAXMO & Softlogic Furniture.
While benchmarking a strong presence, we place a high emphasis on instilling
employees with integrity professionalism and pro-activeness while creating a highly competent workforce. As a member of the Softlogic Group, you will have invaluable scope for career advancement as well as the opportunity to follow your passion amongst seasoned professionals in their respective industries.
Sales Executive - FMCG
The Sales Executive FMCG is responsible for acquiring, developing, and sustaining customer accounts within the FMCG business. The role focuses on achieving sales targets by identifying and capitalizing on opportunities at both account and outlet levels. The position also involves expanding product availability, ensuring strong product visibility, and maintaining continuous engagement with key stakeholders to drive sustainable business growth.
Responsibilities
- Achieve sales targets set by the company for all marketed FMCG products.
- Ensure continuous availability of company products across assigned outlets and customers.
- Secure strong in-store visibility by placing merchandising materials in prominent and strategic locations.
- Closely follow up on payments due to the company to minimize bad debts and dishonored payments.
- Acquire new customers and expand the existing customer base.
- Build and maintain strong relationships with key decision-makers and influencers to support business growth.
- Obtain, monitor, and follow up on purchase orders from initiation to completion.
- Maintain accurate sales, customer, and transactional records using prescribed company formats.
- Prepare and submit periodic sales and performance reports.
- Provide continuous market feedback and insights to management to support forecasting and planning.
Requirements
- GCE Advanced Level qualification.
- Minimum 2 years' experience in an FMCG Sales Executive or similar sales role or 5 years' experience in a fast-paced sales environment.
- Strong communication, negotiation, and interpersonal skills.
- Target-driven, self-motivated, and results-oriented mindset.
- Ability to work independently and manage assigned territories effectively.
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