Minimum 1–2 years of experience in BTL marketing, events, retail, or brand activations. Please refer to the job advert for further information.
Marketing Associate - Retail
The BTL Marketing Executive will be responsible for planning, executing, and tracking all below-the-line (BTL) marketing initiatives for GIVA Colombo across retail stores and online-driven retail activations. The role focuses on driving footfall, improving conversion, supporting store events, coordinating with influencers, and ensuring consistent brand presence in the market.
This position requires strong coordination, planning, on-ground execution, and the ability to work closely with retail teams, vendors, malls, PR partners, and HQ teams.
KEY RESPONSIBILITIES
Mall & Store-Level Activations
- Plan and execute weekend activations, festive events, pop-ups, and micro-events.
- Coordinate with mall marketing teams for space bookings, approvals, and collaboration opportunities.
- Oversee store décor updates, seasonal themes, gifting corners, and sampling activities.
- Manage event logistics (props, setup, dismantling, staffing).
Influencer & Content Coordination
- Identify Colombo-based influencers aligned with GIVA’s brand tone.
- Manage influencer walk-ins and event invites.
- Coordinate product placements, gifting, and content capture.
- Ensure timely posting and track engagement and ROI
Event Planning & Execution
- Execute small and large events such as:
- Collection launches
- Influencer meets
- Seasonal promotions
- Holiday gifting activations
- In-mall pop-ups
Ensure all events have documented checklists, timelines, and budgets.
SKILLS & QUALIFICATIONS
- Minimum 1–2 years of experience in BTL marketing, events, retail, or brand activations.
- Strong coordination and communication skills.
- Ability to manage vendors and negotiate cost effectively.
- Agile, creative, and comfortable with fast-paced retail environments.
- Basic understanding of social media (Instagram/TikTok).
- Photography or video content capture skills are a bonus.
KEY ATTRIBUTES
- Highly organized and detail-oriented
- Strong initiative and problem-solving ability
- Reliable and deadline-driven
- Good interpersonal skills with store staff and vendors
- Results-focused mindset
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