Previous experience in multimedia content creation is a MUST! Please refer to the job advert for further information.
Senior Multimedia Content Creator & Community Manager
Location: Dogstar Foundation, Negombo, Sri Lanka
Reports to: In-Country Director (Sri Lanka )
Dotted line: Senior Copywriter (UK)
Contract: Full-time
About Dogstar Foundation
Dogstar Foundation is an internationally renowned NGO improving animals’ lives across Sri Lanka through humane sterilisation (CNVR), vaccination, treatment, and education. We build sustainable, locally led animal-welfare solutions and a compassionate society where every animal is treated with respect and kindness.
Position Overview
Find and tell Dogstar stories from the field. You’ll source, interview, film, photograph, and edit compelling short-form content, then send five high-quality copy-led content pieces per week (with photos/video) to the UK team for final sign-off. You’ll also manage our Sinhala spay-neuter Facebook group and triage inbox enquiries related to Sri Lanka services. This role suits a proactive self-starter who thrives outside an office.
Key Outputs (weekly)
- 5 content packets to the UK team (each includes: short caption/copy, photos and/or 15–60s reel/video, suggested hooks/CTAs, alt text, facts, and consent notes).
- 2–3 Reels/vertical videos (15–60s), plus stills/carousels to grow the content bank.
- Sinhala FB Group: daily moderation (Mon–Fri).
- Inbox & email triage: first reply within 1 business day; clear next step within 2 business days.
- DAM compliance: 100% of new assets uploaded and fully tagged within 48 hours.
Core Responsibilities
Photography & Videography
- Capture high-quality photos and video on mobile and/or DSLR, covering spay-neuter outreach, clinics, community engagement, and feeding programmes.
- Conduct short interviews; ensure informed consent and dignity at all times.
Content Creation & Editing
- Conceptualise and produce engaging Instagram Reels, TikToks, and Facebook Reels, aligned to current trends and platform best practice.
- Edit in CapCut (or equivalent); export platform-ready formats and aspect ratios (9:16; 1:1/4:5 as needed).
- Prepare first-draft captions (English) and Sinhala subtitles/captions (Tamil is a plus).
- UK sign-off: deliver packages D-1/D-2 ahead of scheduled posts; implement edits within 4 UK business hours.
Community & Inbox Management
- Own the Sinhala spay–neuter Facebook Group: approve/decline posts, remove spam, enforce rules, keep conversations helpful and respectful.
- Handle Facebook inbox and shared email for Sri Lanka service-user enquiries using templates and an escalation matrix (no remote diagnosis; emergencies to nearest vet).
Digital Asset Management (DAM)
- Upload, name, and tag all new assets within 24 hours; attach captions, SRT subtitle files (EN/SI/TA where applicable), consent forms, and mark “Approved by UK” after sign-off.
Public Engagement & Events
- Confidently engage with community members and pet owners at clinics and outreach events to capture the moments that matter.
(Optional) Drone
- If experienced/licensed, use drones to capture aerial perspectives that enhance stories (not mandatory).
Requirements (must-have)
- Sri Lankan National.
- Fluent in Sinhala and English (spoken and written); Tamil proficiency is a plus.
- Proven experience in photography/videography and short-form social editing (portfolio/links required).
- Ability to drive a tuk-tuk or ride a motorbike (moped) with a valid Sri Lankan licence and safely transport camera gear.
- Strong interpersonal skills; confident interviewing and interacting with the public.
- Passion for animal welfare and Dogstar’s mission; impeccable judgement on dignity and safeguarding.
- Highly self-motivated, organised, reliable and able to work independently and as part of a team.
- Flexibility for varied hours, including some weekends, based on field needs.
Nice to Have
- Meta Business Suite familiarity; basic analytics (watch time, retention, saves/shares).
- Experience using Canva to edit photos/videos.
- Basic motion graphics/thumbnail design.
- Experience in charity, community health, veterinary or One Health contexts.
KPIs (how success is measured)
- Throughput & timeliness: 5 content packets/week delivered D-1/D-2; 2–3 reels/week.
- DAM discipline: ≥95% of weekly assets uploaded and fully tagged within 24 hours; zero misfiled assets.
- Quality: ≥70% first-pass approvals from UK (≤1 edit round); zero safeguarding or privacy breaches.
- Community: Group prompts ≥2/week; first response to inbox/email within 1 business day ≥95%; spam removed within 2 business hours.
Tools & Logistics
- CapCut (mobile/desktop), smartphone with gimbal/clip mics (and/or DSLR), Meta Business Suite, Google Drive/Docs/Sheets, SRT subtitle files, Dogstar DAM.
- Frequent field travel in Negombo/Gampaha and nearby areas.
Additional Information
- Meals provided whilst on duty
- Uniform provided. (T-shirt)
- Career development and CPD opportunities.
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