Minimum 1 year of marketing experience, preferably in IT, SaaS, cybersecurity, or technology. Please refer to the job advert for further information.
Marketing Specialist | Colombo
Job Type - Full time
Locations - Colombo (Hybrid)
Note:
- This position is not open to interns or fresh graduates.
- A minimum of 1 year of relevant industry experience is required.
About the Role
Hashbaze is seeking a results-driven Business Growth Marketer to execute global marketing initiatives across digital platforms, partnerships, campaigns, and lead generation. The ideal candidate brings strong B2B technology marketing expertise, digital growth strategy knowledge, and the ability to independently manage multiple initiatives while collaborating with internal teams and international stakeholders.
Key Responsibilities
- Plan and execute marketing campaigns for global audiences.
- Manage content creation for social media, websites, emails, blogs, and marketing materials.
- Maintain Hashbaze’s online presence and ensure brand consistency across all channels.
- Track campaign performance and use insights to improve engagement and lead generation.
- Manage email marketing campaigns, audience segmentation, and lead nurturing activities.
- Support webinars, events, and online campaigns including promotions and reporting.
- Research industry trends in AI, cybersecurity, cloud, and digital transformation.
- Coordinate with partners, vendors, and internal teams for marketing initiatives.
Qualifications
- Bachelor's degree or diploma in Marketing, Business Administration, Digital Marketing, or related field.
- Minimum 1 year of marketing experience, preferably in IT, SaaS, cybersecurity, or technology.
- Strong grasp of digital marketing, branding, and lead generation.
- Excellent communication, content coordination, and presentation skills.
- Creative mindset with strong analytical and problem-solving abilities.
- Ability to work independently in a fast-paced environment.
- Ability to manage multiple tasks and follow through.
Preferred:
- Experience with tools like HubSpot, LinkedIn, Meta Business Suite, Google Analytics, or Canva.
- Familiarity with AI, cloud, cybersecurity, or software solutions.
- Experience coordinating international campaigns and virtual events.
- CRM experience is a plus.
- Experience Level - 1 year
- Education Level - Bachelor’s degree
- Job Level: Mid-Senior Level
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