Please refer to the job advert for further information.
WE ARE HIRING
MANAGER-MARKETING & ENROLLMENT
WORK BASE: SLIIT NORTHERN UNI-JAFFNA
INSTITUTIONAL PROFILE:
SLIIT - Northern Uni is a premier higher education institution in Sri Lanka affiliated with the Sri Lanka Institute of Information Technology (SLIIT). We are committed to academic excellence and innovation, offering a range of undergraduate and postgraduate programs designed to prepare graduates for leadership in a globalized world. As part of our academic expansion and quality enhancement efforts, we invite talented educators to join our dynamic academic team and help shape the future of business education in the Northern region.
POSITION SUMMARY:
The Manager - Marketing & Enrollment is a strategic leadership role responsible for overseeing student recruitment, admissions, and marketing initiatives to achieve institutional growth objectives. This position ensures that prospective students receive seamless and professional admissions experience, while also strengthening the Institute's brand visibility through integrated marketing, outreach, and partnership development. The Manager will lead and mentor the enrolment and marketing teams, align initiatives with institutional strategy, and foster strong collaboration with academic and administrative departments.
KEY RESPONSIBILITIES:
Marketing & Brand Development
- Lead integrated marketing campaigns across digital, print, and traditional channels
- Ensure consistent brand identity and oversee creation of marketing content.
- Monitor campaign performance, analyze KPIs, and prepare management reports.
Outreach & Recruitment Growth
- Build partnerships with schools, corporates, NGOs, and educational partners.
- Represent the Institute at open days, career fairs, and recruitment events.
- Implement lead generation and conversion strategies to meet enrolment targets.
Event Management & Stakeholder Engagement
- Plan and execute promotional events, exhibitions, and workshops.
- Manage event logistics, branding, and vendor coordination.
- Collaborate with student ambassadors and influencers to enhance visibility.
Enrollment & Admissions Management
- Develop and implement enrolment strategies and oversee full admissions processes.
- Ensure accurate records, reporting, and compliance with policies.
- Coordinate with Finance, IT, and Academic teams for smooth admissions operations.
Leadership & Continuous Improvement
- Lead, mentor, and supervise the Marketing and Enrolment teams.
- Set departmental objectives, monitor performance, and drive operational excellence.
- Benchmark best practices and implement strategies for continuous improvement.
CANDIDATE PROFILE:
Required Qualifications & Experience
- Bachelor's degree in marketing, Business Management, or a related field from a recognized university.
- A Master's Degree or Postgraduate Diploma in Marketing, Business Administration, or a related specialization will be considered an added advantage.
- A minimum of 6-8 years of progressive experience in marketing, student recruitment, or enrolment management, with at least 3 years in a supervisory or Assistant Manager level or above-preferably within a higher education institution or a service-oriented organization.
- Proven experience in planning and executing integrated marketing campaigns across digital, print, and traditional channels.
- Demonstrated success in achieving enrolment growth targets and strengthening institutional brand positioning.
- Strong exposure to partnership development, public engagement, and large-scale event management.
- Sound knowledge of CRM systems, digital marketing platforms, and data analytics tools for performance tracking and reporting.
- Excellent command of English (written and verbal); proficiency in Tamil is mandatory, while knowledge of Sinhala will be an added advantage.
- Candidates below 45 years of age are preferred.
NorthernUni offers a competitive salary and other benefits commensurate with qualifications and experience.
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