Please refer to the job advert for further information.
WE ARE HIRING
EXECUTIVE - MARKETING
WORK BASE: SLIIT NORTHERN UNI - JAFFNA
INSTITUTIONAL PROFILE:
SLIIT - Northern Uni is a premier higher education institution in Sri Lanka affiliated with the Sri Lanka Institute of Information Technology (SLIIT). We are committed to academic excellence and innovation, offering a range of undergraduate and postgraduate programs designed to prepare graduates for leadership in a globalized world. As part of our academic expansion and quality enhancement efforts, we invite talented educators to join our dynamic academic team and help shape the future of business education in the Northern region.
POSITION SUMMARY:
The Executive - Marketing plays a vital role in executing and implementing marketing initiatives to enhance brand visibility, student recruitment, and stakeholder engagement. The role encompasses digital and traditional marketing campaigns, event management, outreach initiatives, and stakeholder collaboration to ensure alignment with the Institute's mission and objectives.
KEY RESPONSIBILITIES:
- Develop, plan, and implement effective marketing campaigns across digital, print, and traditional platforms to promote institutional programs and initiatives.
- Create engaging and persuasive content for advertisements, newsletters, brochures, and social media channels while ensuring brand consistency and adherence to guidelines.
- Coordinate website and social media updates, email marketing campaigns, and online engagement activities to strengthen the Institute's digital presence.
- Conduct market research to identify student trends, competitor strategies, and new marketing opportunities; prepare analytical reports for management review.
- Support student recruitment initiatives through outreach programs, school visits, exhibitions, and career fairs, ensuring strong engagement with prospective students and parents.
- Organize and coordinate marketing-related events, workshops, and promotional activities, including vendor communication, logistics, and branding arrangements.
- Collaborate closely with internal departments, student ambassadors, and external partners to ensure effective campaign execution and achieve organizational objectives.
CANDIDATE PROFILE:
Required Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, or a related field from a recognized university.
- A minimum of 3-4 years of progressive experience in marketing, communications, or branding preferably within the higher education, training, or service sector.
- Proven experience in developing and implementing marketing campaigns across digital, print, and traditional platforms.
- Hands-on experience with social media management, SEO, and content marketing tools.
- Exposure to event planning, outreach coordination, and stakeholder engagement.
- Strong command of English (written and verbal); proficiency in Tamil is mandatory, and Sinhala will be considered an advantage.
- Male candidate, age below 30 years is preferred.
NorthernUni offers a competitive salary and other benefits commensurate with qualifications and experience.
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