05-08 years of experience in Marketing and Brand Management and Experience in the Financial Service Sector or a similar industry is preferred. Please refer to the job advert for further information.
Senior Executive / Assistant Manager - Marketing Communication
CBC Finance PLC is aiming for growth and stability as a leading Sri Lankan finance institution backed by the Commercial Bank of Ceylon PLC, focusing on superior service, digital growth, and community impact. We emphasize integrity, fairness, and responsible citizenship, creating a positive environment for employees. To facilitate our continued expansion and pursuit of excellence, we are actively seeking professional achievers to join our team in the Sales and Marketing Department at its Colombo Office.
JOB SUMMARY:
Responsible for developing and executing the company’s brand strategy, managing corporate campaigns across all channels, and ensuring effective execution of marketing activities to meet overall business objectives.
JOB PROFILE:
- Plan, develop, and maintain comprehensive brand strategies for the company's product portfolio to ensure consistent market positioning and brand growth.
- Lead the execution of integrated corporate campaigns and monitor campaign performance against KPIs for continuous optimization.
- Direct and manage all branch and dealer branding activities, including liaison with branches for local promotion execution and comprehensive marketing support for new branch openings.
- Coordinate and execute all marketing events and oversee the development and finalization of all marketing communication materials.
- Serve as the primary point of contact for media and creative agencies and other stakeholders, managing relationships and collaborating with all external and internal partners for seamless campaign implementation.
- Prepare and manage the marketing budget, ensuring effective utilization of funds, and controlling the inventory, stock, and distribution of all complimentary and merchandise items.
PERSONAL PROFILE:
- Bachelor’s degree Bachelor's degree in Marketing, Mass Communication, or Business Administration from a recognized university and/ or relevant professional qualification in CIM/SLIM or equivalent will be a distinct advantage.
- 05-08 years of experience in Marketing and Brand Management and Experience in the Financial Service Sector or a similar industry is preferred.
- Sound knowledge of brand strategy development, media planning, digital marketing trends, and Public Relations (PR) activities is essential.
- Equipped with highly up-to-date knowledge in web technology and fully proficient in social networking and viral marketing campaigns will be a distinct advantage
- Strong communication (written and verbal), presentation, and analytical skills are required.
- Possesses excellent coordination, liaison, stakeholder management skills and negotiation Skill.
The remuneration package for the above position is very competitive and the rewards are performance driven.
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