Minimum 1 year of experience in an IT, marketing technology, CRM, or related role. Please refer to the job advert for further information.
Customer Relationship Management Specialist - Marketing
Key Responsibilities
- Workflows: Manage and optimize CRM workflows and design customer journey workflows.
- Campaign & Lead Nurturing: Design and execute lead nurturing campaigns alongside automated communication programs.
- Prospect Management: Support prospect management and lead lifecycle processes across the business.
- System Integrations: Maintain technical integrations between marketing platforms and various business systems.
- Performance & Analytics: Monitor campaign performance and generate actionable insights to continuously improve conversion rates.
- Data Quality & Compliance: Ensure high data quality and strict compliance across all marketing automation activities.
- Team Collaboration: Collaborate closely with both sales and marketing teams to align and streamline lead management processes.
Candidate Profile & Requirements
- Bachelor’s degree in Computer Science, Information Technology, Information Systems, or a related technical field.
- Minimum 1 year of experience in an IT, marketing technology, CRM, or related role.
- Strong understanding of databases, data structures, and marketing automation concepts.
- Familiarity with APIs, HTML/CSS, and basic scripting.
- Experience with marketing automation platforms will be an added advantage.
- Strong analytical thinking and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Genuine interest in digital marketing, customer behaviour, and emerging technologies
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