Minimum of 3 years' proven experience in a managerial marketing role. Please refer to the job advert for further information.
Marketing Manager
J.M. Wickramarachchi & Co. (JMW), a trusted name in eye care and optical solutions in Sri Lanka for over 50 years, is seeking a Merchandising Associate to join our growing retail team.
Job Description:
We are seeking a dynamic and results-oriented Marketing Manager to spearhead our marketing strategies and drive brand growth both in Sri Lanka and overseas. This is an exciting opportunity for an experienced professional to lead our marketing efforts and strengthen our brand presence in the optical and hearing care industry.
Responsibilities:
- Develop and execute comprehensive marketing and communication strategies.
- Oversee all marketing and advertising initiatives, ensuring alignment with overall business objectives.
- Translate brand strategies into actionable brand plans, positioning, and go-to-market strategies for both local and international markets.
- Manage brand identity, advertising campaigns, and promotional activities to enhance visibility and engagement.
- Lead digital marketing initiatives, including social media and online platforms, to maximize reach and impact.
- Conduct market research to identify emerging trends, customer insights, and new opportunities.
- Build and maintain strategic partnerships to strengthen brand recognition.
- Lead, mentor, and inspire the marketing team to achieve organizational goals.
Requirements:
- Bachelor's degree in Marketing, Business Management, or a related field (professional qualifications in marketing will be an added advantage).
- Minimum of 3 years' proven experience in a managerial marketing role.
- Creative, innovative, and passionate about customer engagement and brand development.
- Demonstrated success in managing campaigns, events, and digital marketing platforms.
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