Please refer to the job advert for further information.
Senior Key Account Manager (GM)
Key Responsibilities
Brand Strategy Development
- Develop and implement comprehensive brand strategies aligned with business objectives.
- Define and maintain brand guidelines to ensure consistency across all touchpoints.
Market Analysis
- Conduct market research to understand customer preferences, competitor activities, and industry trends.
- Analyze data to identify opportunities for brand growth and differentiation.
Campaign Management
- Plan and execute innovative marketing campaigns across digital and traditional platforms.
- Collaborate with creative teams to deliver high-quality content that resonates with target audiences.
Cross-Functional Collaboration
- Work closely with product, sales, and marketing teams to align brand initiatives with business goals.
- Partner with external agencies for design, advertising, and media planning.
Performance Tracking
- Monitor and report on campaign performance metrics, using insights to optimize future initiatives.
- Manage the brand budget effectively, ensuring all activities deliver maximum ROI.
Customer Engagement
- Foster a strong connection between the brand and its target audience through storytelling and innovative strategies.
- Champion customer feedback to refine brand messaging and offerings.
Candidate Requirements
- Ability to build and maintain strong relationships with key clients.
- Excellent interpersonal and communication skills to foster trust and collaboration.
- Strong persuasion and negotiation skills to close deals effectively.
- Ability to upsell and cross-sell products or services.
- Understanding of industry trends, competitor activity, and market dynamics.
- Ability to align business strategies with customer needs.
- Ability to work in a fast-paced, ever-changing business environment.
- Resilience in handling client challenges and meeting revenue targets.
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