Please refer to the job advert for further information.
About Us
First Capital is a member of the JXG (Janashakthi Group) focused on delivering performance first through its operations as primary dealer, stockbroker, corporate advisory, debt structuring and wealth management. Rated A+ (Stable) by Lanka Rating Agency Limited, First Capital is a full-service investment institution in Sri Lanka. The Company has over four decades of expertise in providing capital market solutions.
Join us for a rewarding career with endless opportunities for career development and personal growth.
BRAND EXECUTIVE
Job Responsibilities
- Create financial literacy programs/workshops aligning with brand messaging.
- Develop engaging educational content (presentations, blogs, videos) supporting brand values.
- Coordinate university/community engagements and knowledge - sharing events to boost brand visibility.
- Collaborate with brand, research, and sales teams for consistent messaging across channels.
- Serve as a brand ambassador at industry events to promote thought leadership.
- Monitor and analyze the effectiveness of knowledge marketing efforts to optimize content and strategies.
- Take charge of comms related to sustainability initiatives and actively promote the brand's ESG efforts.
- Work with Brand Manager - Brand & Partnerships to align efforts for consistent messaging and execution.
Person Specifications
- Bachelor's degree in Marketing or related field.
- With 2-5 years of experience in brand management, content creation, marketing communications, or financial services.
- Strong storytelling, writing, and communication skills with the ability to create engaging content across multiple formats (social media, articles, presentations, video scripts) in English and Sinhala.
- Ability to simplify financial concepts and create customer- centric communication that strengthens brand awareness and financial literacy.
- Strong project management, collaboration, presentation, and stakeholder management skills with the ability to manage multiple initiatives effectively.
- Data-driven mindset with the ability to measure campaign effectiveness while ensuring alignment with brand values and messaging.
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